In The News
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A Case Study in How the "Brand" Concept Makes Case Studies Stupidvia Gawker
The New Yorker website, not to be confused with the New Yorker print magazine, is thinking about status today. ...
8 Craziest Adventure Run Obstaclesvia ThePostGame
Adventure races like the Warrior Dash and Tough Mudder like to keep participants on their toes -- because jumping into freezing water or crawling through electrified fencing just isn't enough. ...
Event Innovators 2014: Will Deanvia BizBash
The C.E.O. & co-founder of Tough Mudder aims to provide shared experiences through his obstacle courses, which have drawn 1.3 million participants to date.
Team Sports Can Build Team Spirit At Small Firmsvia Wall Street Journal
Athletics Can Be A Great Motivator. Just Be Sure Not To Put Too Much Pressure On Employees.
The science behind the Tough Mudder Challengevia Wired UK
For super-fit thrill-seekers, cardio is not enough. They want to be electrocuted and battered while dragging themselves around a filthy assault course.
Tough Mudder's CEO depending on a teamvia Fast Company
The CEO of what might be the world's dirtiest, most difficult endurance event knows you're only as good as your team.
C-SUITE: Tough Mudder CEOvia HuffPost Live
Will Dean, founder and CEO of hardcore obstacle course Tough Mudder, joins HuffPost Live to discuss entrepreneurship, athletics and much more.
Tough Mudder's Filthy Challenge to Get Dirtiervia Bloomberg TV
Tough Mudder CEO Will Dean tells Bloomberg how he keeps runners loyal to his brand in this week's "Small to Big" installment.
Tough Mudder 2014 London west - reviewvia Mirror
As we drove into a damp field in Oxfordshire on a chilly Saturday morning to take on the Tough Mudder, I definitely questioned my sanity. ...
Nigel Thomas, Chief Training Officer For Tough Mudder, Talks Strength And Arctic Enemasvia Huffington Post UK
You just wouldn't mess with Nigel Thomas. First, he's the brains behind the obstacles for what is considered one of the hardest endurance events - Tough Mudder, and one of these obstacles includes something called an Arctic Enema. ...
The brutal Tough Mudder challengevia Financial Times
Fire pits, ice vats and electric shocks are just some of the 22 challenges in the Tough Mudder, a brutal military-style obstacle course that’s becoming a global phenomenon. J Francis Reid heads into battle
Tough Mudder pro gives tips on conquering a mud runvia Metro
Mud runs are pretty much the real-world version of “The Hunger Games,” minus the whole killing each other thing. You’ve got to be fast. You’ve got to think on your feet. You’ve got to overcome any challenge thrown your way. ...