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The obstacle innovation lab is underway🔥 We're using the power of AI to make your creative ideas come to life 🤩 🙌 Will you come up with the next Tough Mudder classic?👀 Submit your ideas today 😎
Click the link in our bio for more info 🔗
#tminnovationlab #toughmudder #obstacle #challenge #fearless
For the first Obstacle Innovation Sunday we present Rock Ness!
(Block Ness Obstacle Evolution)
Yes we dare to evolve a fan favourite!
Cylinders with rock climbing grips.
This is an obstacle where team work is paramount, as they turn easily in the water!
Can this obstacle even be soloed? We don't think so!!
#tminnovationlab toughmudder toughmuddereurope
Another reason for my friends to think I'm strange lol. I'm reusing super bad attempts I drew a few years back because I'm pretty sure they never got selected but I think they deserve a shot lol. Entry number 2 to #TMInnovationLab for toughmudder obstacle design. As per othernentries, all details explained in my rubbish diagram, if you can read my writing lol toughmuddereurope. #muddledmaze #tmambassador
#toughmudderambassador
Yayyy it's bad drawing time again! I'm reusing super bad attempts from a few years back because I'm pretty sure they never got selected but I think they deserve a shot lol. Entry number 1 to #TMInnovationLab for toughmudder obstacle design. All details explained in my rubbish diagram, if you can read my writing lol toughmuddereurope. #dorodango #tmambassador
#toughmudderambassador
OCR News: Tough Mudder announced today the debut of the Tough Mudder Innovation Lab, a year-round program for members of the Tough Mudder community to submit their obstacle ideas, win prizes, and potentially get their obstacle ideas onto a Tough Mudder course.
How to submit your idea.
After you have designed your obstacle idea, The Innovation Lab is a five-step process. Here is how to get your obstacle idea onto a Tough Mudder course, direct from toughmudder.com
1. Post an image and description of your idea on Instagram, including the hashtag #tminnovationlab
2. Generate support for your concept by getting as many ‘likes’ as possible.
3. TMHQ will review the most liked concepts monthly, looking for ideas that can be feasibly constructed while delivering an incredible experience.
4. Selected concepts will be passed to beta testing, where we’ll build and test them with live participants.
5. Exemplary concepts that succeed in beta testing will have the chance to be added to the permanent Tough Mudder obstacle menu.
Prizes.
The most liked obstacle concept each month will win a free Tough Mudder entry. Concepts that move to the Beta testing stage will receive entry to World's Toughest Mudder.
If your design is selected for permanent inclusion on Tough Mudder courses you will win a Season Pass+, with access to all Tough Mudder events including 5k, 15k, Infinity, Toughest, and WTM.
Tough Mudder has run obstacle design competitions in the past, producing obstacles such as Kong Infinity. This is the first time the program has been rolled out on an open-ended basis, and the first time the greater Tough Mudder community will have a chance to weigh in on their favorite obstacle designs.
Chris Maltbie, the Senior Director of Global Brand and Product joined World's Toughest Podcast to discuss the new program. You can find the new episode on Apple Podcasts, Spotify, and wherever you listen to podcasts.
#ocrnews #toughmudder #tminnovationlab
HOW IT WORKS
The Innovation Lab is your opportunity to make the best obstacle course in the world even better – one incredible obstacle idea at a time. Here’s how to jump on in:
- Post an image and description of your idea on Instagram, including the hashtag #tminnovationlab
- Generate support for your concept by getting as many ‘likes’ as possible.
- TMHQ will review the most liked concepts monthly, looking for ideas that can be feasibly constructed while delivering an incredible experience.
- Selected concepts will be passed to beta testing, where we’ll build and test them with live participants.
- Exemplary concepts that succeed in beta testing will have the chance to be added to the permanent Tough Mudder obstacle menu.
INNOVATION LAB FAQ
One awesome program, many awesome answers.
What Can I Win?
If it were us, we’d be more than content with excessive pride and kudos but we’ll toss in a few sweet prizes for top concepts:
· Top Voted – The concept with the most new likes within a month will receive a free Tough Mudder entry.
· Beta Tested Concepts – Concepts that are selected for beta testing will earn a free entry to World’s Toughest Mudder
· Roll-Out Concepts – Designs selected for permanent inclusion on the Tough Mudder menu will win a Season Pass Plus.
· Top Voted – The concept with the most new likes within a month will receive a free Tough Mudder entry.
· Beta Tested Concepts – Concepts that are selected for beta testing will earn a free entry to World’s Toughest Mudder
· Roll-Out Concepts – Designs selected for permanent inclusion on the Tough Mudder menu will win a Season Pass Plus.
How Often Are Ideas Selected?
We will showcase and review a handful of the most liked new submissions every month. After that, it will depend on the strength and feasibility of the submitted ideas.
Some months may see multiple ideas approved for testing; others may see none.
Some months may see multiple ideas approved for testing; others may see none.
How Do I Submit My Idea(s)?
Submitting ideas is easy – and you can submit as many as you’d like! Here’s how:
1. Post an image – or multiple images – of your idea on Instagram, using the hashtag #tminnovationlab
2. Use any imagery you’d like – digital mock-up, hand-drawn pictures, scale models; whatever you’d like to sell the idea
3. Include a detailed description of how the obstacle is intended to work
4. Keep in mind the pillars of the Tough Mudder brand when crafting your concept: grit, camaraderie, and accomplishment
5. Promote your idea to get as many likes as possible
1. Post an image – or multiple images – of your idea on Instagram, using the hashtag #tminnovationlab
2. Use any imagery you’d like – digital mock-up, hand-drawn pictures, scale models; whatever you’d like to sell the idea
3. Include a detailed description of how the obstacle is intended to work
4. Keep in mind the pillars of the Tough Mudder brand when crafting your concept: grit, camaraderie, and accomplishment
5. Promote your idea to get as many likes as possible
A HISTORY OF INNOVATION
Creativity and change have been an integral part of Tough Mudder’s DNA since our inception in 2010. Check out where we’ve been, then help us find where we’re going next.
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